As part of the project, the brand specializes in creating artistic wall mounts for bicycles that transform home storage into a form of display. The main idea: a bicycle at home is an object that can be exhibited.
Classroom
Residents of large cities, aged approximately 20–40, who regularly cycle and store their bicycles in their apartments. This is especially relevant for people with limited space where a bike cannot simply be kept in a garage or separate storage room.
This is an audience that values both order and the aesthetic appeal of their bicycle alongside their interior design. They want to admire it.
Product
The wall mount consists of two interconnected elements:
Sculptural Mount
The form itself acts as the support structure because 3D printing allows it to be strong enough to hold a weight close to 15 kilograms. The exterior resembles a paw, limb, or another organic animal shape that visually «supports» the bicycle. Where it meets the frame, a rubberized surface is incorporated to prevent damage to the bicycle’s finish. Even without the bicycle mounted, the mount itself is expressive.
Wall Panel
This serves as a backdrop for the bicycle and simultaneously as a protective surface for the wall. It establishes the visual boundary of the composition and functions like a mat or a mounting board for an exhibit.
Font
The typeface is constructed on the contrast between thin and massive strokes, elongated proportions, and unconventional curves. The shapes are asymmetrical, sometimes appearing deformed or flowing into one another. Repeating elements—long verticals, soft waves, sharp constrictions, and unusual internal voids—create a unified, expressive character.
