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VIRA

PROTECT STATUS: not protected
Longread translated automatically
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The word «vira» (वीर, vīra), translated from Sanskrit, means hero, valiant man, warrior, or conqueror.In yoga, one of the primary asanas is Virabhadrasana (Warrior Pose). Despite its «warrior» name, in modern practice, this asana symbolizes inner strength, spiritual courage, and victory over one’s own ego, weaknesses, and ignorance.

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Visual Identity

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In classical heraldry, the oval shield historically belonged to women.

Four-pointed stars serve as visual signposts and symbols of guiding light, the purity of intent, and the balance between the cardinal directions (west and east).

The poppy seed pod embodies ideas of abundance, fertility, wealth, and spiritual rebirth.

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Original size 2670x1620
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Seed-infused cardboardYou can tear the box into pieces, place them in a pot with soil, and water them. After a couple of weeks, the packaging will transform into living flowers or fragrant lavender, complementing your at-home yoga practice.

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Capsule

Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
Original size 3840x2160
VIRA
Project created at 26.10.2026