Cover Art Brief: Define the theme and direction of the discussion through value and outcome.
Formulate the topic around the value or result for the audience, rather than the product name.
The cover art must answer the question: why should the viewer continue listening?
Even if all other slides are removed, this screen alone must convey the value of the conversation.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and meaningful.
Use facts, environmental changes, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be delayed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain this in plain language, without overloading details or jargon.
Provide a holistic overview: what is being offered and what it consists of.
After this section, the viewer should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear, actionable steps and phases of application.
Show the path from start to finish in a logical sequence.
The more transparent the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate precisely how the audience can continue working after the presentation.
Eliminate ambiguity—show the steps, format, and point of entry.
A person must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable statement.
Tie the conclusion back to the initial motivation from the «Why» section.
The final screen must retain the essence of the message while gently guiding the user toward continued engagement.
