VEDOGON: Chaga-based Cosmetics

I am a transfer student from another university, so I faced the challenge of not having previous projects to draw inspiration from. I was presented with a wide array of possible topics, but I decided to focus on developing a visual project for cosmetic products derived from one of my most fascinating fungi—Chaga. I chose to begin my work by defining the core «signature» colors and generating a logo.

After that, I asked the neural network to visualize a product based on the initial parameters. The look of the jars wasn’t quite what I had in mind, but this gave me a starting point for my work. After playing around a bit with the overall visual style of the packaging, I arrived at a version that satisfied me.

Next, I decided to move on to the actual product cards; in my case, these were a cream and a serum. In these designs, I continued to maintain the main theme—pastel tones, birch elements (since the Chaga mushroom naturally grows on birch), and the mushroom itself, which is part of the ingredients. During the development process, a decision was also made to slightly change the label format.

As a space, I would like to see a small shop where people could come and familiarize themselves with the products in a relaxed environment.

For merchandise items, I selected the most typical categories that could be associated with a cosmetics brand—a shopper bag, a cosmetic bag, and a face towel featuring the brand’s symbolism.

I believe the primary advertising strategy for this brand involves posters featuring a large logo with the product itself at the center of attention.

As a concept creator, I developed several options for packaging and business cards. I also presented a design for what the staff uniforms could look like.

GPT-6.1 Sol (https://chatgpt.com) was used for the generations.

Key Visuals:

2. Create an overhead flat-lay product photograph for the natural skincare brand VEDOGON. The products include a classic round, cylindrical frosted lilac glass serum bottle with gently rounded shoulders, a matte white dropper bulb, and a white cylindrical collar, alongside a matching round, cylindrical frosted lilac glass cream jar with a matte white lid. The pale lilac labels display the exact brand name «VEDOGON» in elegant, readable plum serif lettering and feature a delicate botanical leaf line illustration. The closed bottle and jar are positioned neatly on a clean, warm ivory surface with their label fronts facing the camera. Arrange a curved strip of white birch bark, two small dry chaga pieces, and a single smooth ivory cream swatch around them. The chaga pieces should have compact, rounded, irregular knobbly shapes, a dry dark brown-black crust, and subdued cocoa-brown woody interiors. Avoid any fiery orange glow, lava-like cracks, pointed rocks, or cap mushrooms. Flowing lilac and sage paper shapes should frame the upper and lower edges without obscuring the products. Use a harmonious palette of warm ivory (C6AEC9), muted sage green (A5AD91), and plum (62465E). Ensure generous negative space, precise editorial placement, and soft botanical shadows. The image should be high-end commercial product photography—photorealistic materials, soft natural studio light, realistic gentle shadows, crisp readable branding, and balanced contrast with clear dimensional depth. No additional products, clutter, slogans, or extra text. Horizontal 16:9.

3. Create an editorial close-up photograph of a VEDOGON facial serum bottle as the sole cosmetic product in the scene. The bottle is classic, round, cylindrical, and frosted lilac glass with gently rounded shoulders, a compact matte white dropper bulb, and a white cylindrical collar. Its pale lilac label carries the exact word «VEDOGON» in readable plum serif lettering and a delicate botanical leaf illustration. Place the upright bottle on a small, clean piece of ivory birch bark, with one compact, dried chaga piece near its base. Chaga pieces have compact, rounded, irregular knobbly shapes, a dry dark brown-black crust, and subdued cocoa-brown woody interiors. No fiery orange glow, lava-like cracks, pointed rocks, or cap mushrooms. Position the bottle in the right two-thirds of the frame and leave calm ivory negative space on the left. The background features large, soft lilac and sage waves with a gentle, out-of-focus birch leaf shadow. Use a harmonious palette of warm ivory (C6AEC9), muted sage green (A5AD91), and plum (62465E). Show the complete bottle and dropper without cropping. High-end commercial product photography, photorealistic materials, soft natural studio light, realistic gentle shadows, crisp readable branding, and balanced contrast with clear dimensional depth. No cream jar, additional bottles, slogans, or extra text. Horizontal 16:9.

4. Create a premium editorial product photograph of an open VEDOGON facial cream jar as the sole cosmetic container. The jar is round, cylindrical, frosted lilac glass with a pale lilac label featuring clearly readable plum serif «VEDOGON» lettering and a delicate botanical leaf illustration. Its matte white lid rests neatly beside it. The open jar reveals smooth ivory cream with a restrained natural swirl. A clean ivory ceramic spatula with a small dab of cream lies diagonally in the foreground. The background is warm beige with broad, flowing dusty lilac and sage shapes and a soft birch leaf shadow. Use a harmonious palette of warm ivory (C6AEC9), muted sage green (A5AD91), and plum (62465E). Ensure the jar is fully visible, the front label is sharp, and the surface is clean. High-end commercial product photography, photorealistic materials, soft natural studio light, realistic gentle shadows, crisp readable branding, and balanced contrast with clear dimensional depth. No serum bottle, birch bark clutter, additional containers, slogans, or extra text. Horizontal 16:9.

5. Create a warm morning skincare scene for VEDOGON on a clean ivory bathroom vanity. The products include a classic round, cylindrical, frosted lilac glass serum bottle with gently rounded shoulders, a matte white dropper bulb, and a white cylindrical collar; and a matching round, cylindrical, frosted lilac glass cream jar with a matte white lid. The pale lilac labels feature the exact brand name «VEDOGON» in elegant, readable plum serif lettering and a delicate botanical leaf line illustration. Position both products upright with labels facing the camera, alongside a neatly folded ivory cotton towel and a simple oval frameless mirror that reflects only soft beige light. A pale ceramic vase with a restrained birch twig sits on the far left. Two small, dry chaga pieces rest in a tiny shallow ivory ceramic dish on the far right. The chaga pieces have compact, rounded, irregular knobbly shapes, a dry dark brown-black crust, and subdued cocoa-brown woody interiors. Avoid fiery orange glow, lava-like cracks, pointed rocks, or cap mushrooms. The backdrop features a soft lilac area, a restrained sage curve, and delicate vertical birch branch shadows. Use a harmonious palette of warm ivory (F5EFE7), dusty lilac (C6AEC9), muted sage green (A5AD91), and plum (62465E). Maintain a calm, contemporary home setting, physically plausible reflections, and uncluttered surfaces. High-end commercial product photography, photorealistic materials, soft natural studio light, realistic gentle shadows, crisp readable branding, and balanced contrast with clear dimensional depth. No people, additional cosmetics, slogans, or extra text. Horizontal 16:9.