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Longread translated automatically

A contemporary designer’s sensibility is shaped not only by what they seek but also by what they are shown. The recommendation feed selects images based on similarity to what has already been viewed, and every subsequent choice makes the next selection slightly more predictable. Over time, it becomes difficult to distinguish what genuinely appeals to you from what you have simply seen frequently. When the feed’s visuals merge into a single entity, only the overall color, soft forms, and the platform itself remain. If the feed is compiled into one image, the individual discoveries disappear, and its common denominator emerges. This project is an attempt to observe this influence in its totality.

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Project created at 08.10.2026