The long-form article is based on the history of a team that began as a student joke at the Ural Polytechnic Institute. The name, borrowed from a restaurant in Sverdlovsk, evolved into a brand known across the entire country. «Uralskie Pelmeni» went from KVN to their own show, survived defeats and conflicts, but remained on stage.
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The long-read is divided into several chapters, each beginning with a smuts-title featuring branded graphics, metaphors, and references to the history of the «Uralskie Pelmeni» team.
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