Inspired by the core concept of an original project about a covered park-conservatory, the new floral shop brand, «UNFOLD,» was created.
Original visualizations of the park-conservatory
UNFOLD—a unique, emotionally compelling luxury brand with a recognizable visual language—one that people will be able to identify even before reading its name.
Expressive packaging, tactile paper, ribbons, postcards, and a unified approach to presenting each bouquet. The entire interaction experience should feel deliberate—from the first touchpoint to the moment the client gifts or arranges the flowers at home. My goal is to make customers recognize UNFOLD even when the logo isn’t immediately apparent.
Identity: name, logo, colors, typography
ChatGPT was used to develop the concept. Prompt: Imagine that you are the art director of a branding agency. I am your client. I need you to create a concept for a high-end flower shop brand. I need you to create its logo, logotype, and brand identity system. My idea for the logo is «Protea Flower,» which symbolizes transformation. Ask me further questions—interview me—to create a unique, bright, and unforgettable brand and brand system.
Billboards
flow.google
I created a brand for a flower shop, as shown in the image @UNFOLD Floral Brand Identity Board.png. Now, I need to further develop the visual identity—graphic elements, patterns, and compositional elements that I can use to create key visuals (which will be used on posters and banners). I need five key visual images; an example of key visuals is in the image @8.jpg, but you must use what I developed for my brand in the image @UNFOLD Floral Brand Identity Board.png.
Shop Window
Branded Merchandise
flow.google
Generate images of merchandise for my brand—using the graphic identity from @UNFOLD Floral Brand Identity Board.png. Examples of merchandise items include: flower wrapping paper, bouquet ribbon, takeaway packaging, gift boxes (internal and external design), gift cards, candles, bags, hair claws, tissue paper, and flower vases. Please ensure each item is generated as a separate image.
