Turbo

The longread is an exploration of «Trubo» chewing gum, examining its history, the evolution of its product line, and the current state of the brand. Special attention is given to specific gum series—their packaging, visual characteristics, and unique differences.

To assemble the history of «Trubo» into a single material, systematize information about its series, and illustrate how the product has evolved over time. The visual concept is built around gum inserts.