The project presents a redesign of the Timberry brand using neural networks. Previously, the brand was an application for recognizing musical instruments in tracks and featured a safe, «eco-friendly» design. In this new interpretation, Timberry is a network of music instrument and audio equipment stores. The brand targets a younger audience and draws inspiration from street culture.
Original Project
Identity
[Prompt]: Create a logo for an audio equipment store named Timberry. It must consist of a logomark and a logotype, with the logomark positioned to the left of the logotype. The logomark should resemble a graffiti-style artwork of a speaker driver shown at a ¾ angle. The speaker driver should be grey. The logomark must not be overly complex so that it can be easily applied to merchandise. The logotype should employ a graffiti aesthetic, specifically the bubble style. The letters must have clear and consistent outlines. The letters should be orange with a small white outline followed by a small navy blue outline. The logotype must be easily readable. The logo’s mood should be energetic, colorful, and rebellious.
[Revision]: Modify the logomark (the speaker driver). Make it slightly more abstract and reduce the level of detail. Fill it with color. The color should be the natural tones of a speaker driver (shades of grey, black, etc.).
(The font was selected based on a neural network-generated typeface)
[Prompt]: Come up with a font for a musical instruments and audio equipment retailer chain. The font is going to be used in the company’s promotional materials. The font is not suited for a logotype but rather for promotional poster text, so don’t make it too complex or too stylized. The brand is aimed at a young audience and draws inspiration from street culture. Its identity is rooted in energy and rebellion. The font should be attention-grabbing, easy to read, and somewhat brutal. Write the brand’s name («Timberry») using this font in black on a white background.
Key Concepts
[Prompt]: Create a photorealistic image of a promotional bus. The bus is covered in artwork depicting a subwoofer on fire. The only text present is the tagline, which reads: «Turn it up.» Use the attached color palette for the bus design. Use the Half Awake font for the tagline.
[Prompt]: Create a photorealistic image of a brick wall with a graffiti artwork applied on it. The artwork depicts a subwoofer and a tagline—“Stay loud.» The tagline should employ the blockbuster graffiti style and the particular color palette (the palette is attached).
[Prompt]: Create a photorealistic image of a billboard. The billboard depicts a subwoofer with a baseball cap placed on top of it. There is also a skateboard on the side of the subwoofer. The billboard’s tagline reads: «Built for the beat.» Use the attached color palette and font (Half Awake Regular) for the tagline.
[Prompt]: Create a photorealistic image of a poster inside a subway car. The poster features a subwoofer underwater with a diving mask nearby. The poster’s tagline reads: «Own your sound.» Use the attached color palette and the «Half Awake Regular» font for the tagline.
[Prompt]: Create a photorealistic image of a bus stop poster (the example is attached). The poster features a subwoofer on stage. An electric guitar is being smashed against the subwoofer and breaks. The guitar is held by the neck, the end of the neck extending beyond the poster’s frame. The only text present is the tagline, which reads: «Bring the noise.» Use the attached color palette and the Half Awake font (the font example is attached) for the tagline.
Store Space
[Prompt]: Create a photorealistic image of the interior of a musical instrument and audio equipment store. The room is navy blue with concrete walls, filled with simple geometric shapes somewhat resembling a skatepark. The walls are covered with graffiti. Items in the store include high-tech looking equipment such as mixers, synths, amplifiers, subwoofers, headphones, etc.
Merchandise
A refrigerator magnet shaped like a guitar pedal
[Prompt]: Create a photorealistic image of a guitar pedal-shaped fridge magnet. The image features a kitchen room, but the main focus is on the refrigerator and the magnet—a vertical rectangle—attached to its door. The pedal has three knobs and a footswitch. The color of the magnet/pedal is navy blue (HEX color code #103173). The magnet should be relatively small compared to the fridge door, but all the details must be visible. Both the fridge and the magnet should be positioned at the same ¾ angle.
[Revision]: Remove the «Blue Drive» label from the pedal. Replace it with this logo (the image is attached). The new label should fit the pedal’s enclosure well. If the logo is too long, you may omit the speaker icon and use only the text.
Musical Instrument Guide
[Prompt]: Create a photorealistic image of the Musical Instruments manual by Timberry (music instrument store). The manual’s cover should use the company’s color palette (the palette is attached) and feature drawn illustrations of several musical instruments (e.g., an electric guitar, a trumpet, a tambourine, a cello, etc.). The store name should be replaced with its logo (the logo is attached).
Contact Cleaner
[Prompt]: Create a photorealistic image of the Timberry contact cleaner spray can. The can’s color should be navy blue (HEX color code #103173). The can must feature the company’s logo (the logo is attached).
