Тепло

A cosmetic product brand that develops skincare systems for people undergoing cancer treatment. Here, the focus is not on curing cancer, but on managing the side effects of therapy—such as dryness, inflammation, wounds, sensitivity, and skin damage.

In the initial brand project for «TEPLO,» three visual concepts were developed, each uniquely conveying the idea of care, support, and gentle nurturing. Each concept was paired with its own graphic solutions, color palette, and stylistic direction. Based on these variations, the brand’s initial identity was subsequently formed.