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Branding for the surfing festival, which takes place in Morocco and focuses not only on surfing as a sport, but also connects it with the history and traditions of the African country, revealing to tourists and athletes the uniqueness and contrast of not only Moroccan beaches, but also the whole culture.
Surfing was brought to Morocco in the 60s from America and Australia and became part of the transformation of the country’s coast from an industrial and applied structure to a part of everyday leisure. That’s why festival also focuses on the versatility of Moroccan culture, combining the traditions and atmosphere of the country with modern sport.
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