SUGAR VOW

In the culture of the 20th–21st centuries, the wedding transforms from a rite of passage into a visual spectacle centered on the bride. Her dress, appearance, and demeanor form an idealized image of femininity, rendering her part of the wedding’s decorative system—much like the flowers, the cake, or the ornaments. Occupying a central place in the ritual, the bride simultaneously risks losing her subjectivity, becoming an object of display and consumption. This contradiction manifests in the image of the «ideal bride, ” shaped by wedding advertising, magazines, and the aesthetics of the „white wedding.“