Volunteer Recruitment Strategy

We developed the promotion strategy for volunteering in the Kaliningrad region with the team at the SHUM All-Russian Forum, «Experiments in Media 2025.» The client was the Kaliningrad Volunteer Center. As part of the PR strategy, we designed a series of short vertical videos, memes about volunteering, story cards featuring volunteers from the Kaliningrad region, podcasts with opinion leaders, collaborations to create drinks and baked goods featuring the Volunteer Center’s symbols with local bakeries (youth gathering spots), and an ambassador program.