SPLITOFF

splitoff—a city where locals are oppressed by routine, their minds consumed by endless thoughts about looming deadlines. However, in an era of digital dependence, people are susceptible to digital distraction, which negatively impacts their productivity, forcing them, quite literally, to divide themselves to meet all their goals.

Through the lens of a fictional world, the project reflects some of contemporary society’s main problems—procrastination and escapism triggered by information overload and digitalization.

anger

Confusion

Despair