The mobile gaming market spends billions of dollars annually on user acquisition traffic, and it is creativity—the short video—that determines whether a person will install the game or scroll past it. The industry has long since moved beyond simple gameplay screen captures to highly produced videos with cinematic presentation, special effects, and advanced editing. This shift has brought game engines to the forefront not just as development tools, but as production instruments.Unreal Engine 5, thanks to its powerful tools, allows for the creation of cinematic-quality creatives faster and more affordably than traditional 3D pipelines. Consequently, the demand for specialists proficient in UE5 specifically for advertising production is rapidly growing within production studios.

In this course, students will navigate the entire mobile creative production pipeline: from setting up the scene in UE5 to animation, lighting, effects, and final editing. Participants will learn the logic behind creative assets and master the engine’s tools to produce engaging videos.
As a result, each student will create several promotional videos fully realized in UE5—from concept to final export—which can be added to their portfolio or used for real-world production.

— For motion designers and 3D artists looking to transition from traditional 3D packages (Blender, C4D) into real-time production and expand their toolkit.
— For video editors and post-production specialists who want to add scene assembly and 3D graphics work to their skill set for more ambitious projects.
— For novice game development artists who wish to apply their UE5 knowledge to a related applied field—advertising production.

— Building scenes in UE5 using pre-made assets and configuring lighting with Lumen;
 — Setting up materials and post-processing for a cinematic look;
 — Animating cameras and objects with Sequencer;
 — Adding particles and VFX using Niagara;
 — Editing and mixing the final video in After Effects;
 — Exporting the video in various formats.

— Assembling a test scene in UE5, including lighting and material setup;
— Camera and object animation within Sequencer;
— Adding VFX effects (particles, smoke, flashes) using Niagara;
— Video editing;
— Final assembly and exporting the finished creative asset in various formats.

— Installed programs: Unreal Engine 5.7 and After Effects 2025.
 — Basic proficiency in Unreal Engine 5.
 — Computer meeting the UE5 system requirements (a graphics card supporting DirectX 12/Vulkan, with at least 16 GB of RAM).