Citytique—a new experimental car-sharing venture by CityDrive aimed at the 18–30 age demographic.
It reinterprets the brand’s conventional visual language by incorporating bolder graphic elements and floral motifs. The flower is associated with kindness, freedom, and warmth. The pattern transfers this feeling to any journey, reinforcing the brand’s positioning as a good friend ready to help.
The color palette is based on the original CityDrive brand book, which allows us to maintain brand recognition and preserve a connection to the core identity.
On the final car decal, the signature spark remains above the wheel, complemented by floral elements.
Colors create a sense of safety and comfort, which is crucial for the 18–30 age group, as many people of that age still feel insecure on the road.
