Project
Continue the CityDrive identity within the experimental SITIC branchObjective
Develop a corporate identity for the 18–30 age demographic in conjunction with CityDrive
Visual Solution
The starting point for creating the graphics was the distinctive spark of CityDrive. I wanted to maintain the same conceptual idea but modify it (while preserving the form) and modernize it for the target audience.
To convey the concept of speed, energy, and the dynamic life of the younger generation. I drew inspiration from skate design—its chaos and street sensibility—and integrated a new spark with the logotype letters, which were also sharpened at the corners for the same reason: motion.
The color palette and typography were not expanded, remaining as they were in CityDrive as part of the parent network.
Vehicle Wrap
Image generated with ChatGPT
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