Sitik is a nascent direction within CityDrive that requires its own visual language, while maintaining a recognizable connection to the core brand.
Citic — a reflection of the world around us
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Chrome becomes the primary material of the identity because it changes along with its surroundings. As a vehicle moves, it captures the light, color, and reflections of the city, just as Sitik becomes a part of its constantly shifting environment.
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The logo’s form is based on the principle of reflection, so the idea is perceptible even without color—chrome serves as an additional material.
