This project demonstrates the retooling of a brand’s identity using AI.
Original project description: «Kaidzo» is a martial arts school for children that teaches ninjutsu techniques. The project concept is based on capturing and maintaining children’s interest by studying a rare martial art discipline and a unique training format.
Kaido Martial Arts School
Rebranding with AI
I started changing the name and concept using GPT-6 from OpenAI. It suggested several name options, from which I chose «Sen.»Prompt:
«Kaizō» is a martial arts school for kids that teaches Ninjutsu techniques. Create a new name, logo, select colors, and choose a font.
«Zen» Martial Arts School
GPT-6 by OpenAI
Prompt: Create a minimalist logo for the martial arts school «SEN.» At the top, feature a dynamic black silhouette of a ninja in a low combat stance, with a masked face and flowing sashes. Behind the figure, place an open, imperfect circle composed of a textured, purple brushstroke in the Japanese ensō style. Several sharp strokes should convey speed and motion. Beneath the emblem, place the inscription «SEN» in large capital letters. The font should be massive, geometric, sans-serif, with thick, even strokes, wide proportions, sharp corners, and compact internal spacing. It must have a modern, athletic character, remaining upright, without decorative elements or distortion of the letterforms. Use black, with clean geometry and high legibility. Color Palette: black, saturated purple, and white. High contrast, Japanese aesthetic, and a concise composition. Display a single logo centered on a pure white background, free of shadows, gradients, additional text, or objects.
The color palette was chosen using Adobe Color.The font was selected using What Font Is; the program determined that AI used Russo One.
Magnific Seedream 5.0 ProPrompt:
Create a photorealistic mockup of three matching posters displayed side by side on a plain light gray wall for the kids' ninjutsu school «SEN.» Use a consistent palette of deep black, rich violet, white, and charcoal gray, featuring modern Japanese aesthetics, dynamic brushstrokes, and bold ninja imagery. Poster 1: a child in a black martial arts uniform with the Russian headline «STRENGTH. AGILITY. DISCIPLINE.» Poster 2: a ninja silhouette against a vivid violet brushstroke circle with the headline «BE STRONGER. BELIEVE IN YOURSELF.» Poster 3: a close-up of a violet martial arts uniform with a white belt and the headline «NINJUTSU FOR KIDS.» Place the original «SEN» logo on all three posters without altering it. Consistent black frames, balanced spacing, bold geometric typography, clean composition, professional advertising photography. No red, excessive neon, or visual clutter.
Magnific Seedream 5.0 Pro
Prompt: Design a premium double-sided business card for the kids' ninjutsu school «SEN, ” using the provided logo exactly as is, without altering its shape or typography. Use a consistent palette of deep black, rich violet, white, and charcoal gray. Combine minimalist Japanese aesthetics, dynamic ink-brush strokes, subtle geometric details, and elegant negative space. Feature the logo prominently on the front against a matte black background with restrained violet accents. On the reverse, arrange contact information, social media, website, and a QR code in a clean, readable layout using modern sans-serif typography. Use premium matte paper, subtle embossing, selective violet foil, and crisp printing details. Present both sides in a realistic top-down mockup on a neutral background. Sophisticated, balanced, modern, high-resolution design.
Magnific Seedream 5.0 ProPrompt:
Design a striking outdoor advertising poster for the HSE Art and Design Kids School’s ninjutsu program, «SEN, ” displayed inside a modern urban bus stop shelter. Use the provided logo exactly as it is, without altering its shape or typography. Follow a consistent palette of deep black, rich violet, white, and charcoal gray. Combine modern Japanese aesthetics, dynamic ink-brush strokes, sharp geometric accents, and dramatic ninja silhouettes emerging from shadows. Create a bold visual hierarchy with the logo at the top, a powerful central image, and a short, memorable headline promoting strength, agility, discipline, and confidence. Include clear space for a call to action, trial lesson information, website, and QR code. Use large, highly legible typography suitable for viewing from a distance. Premium contemporary sports branding, strong contrast, clean composition, realistic urban lighting, professional advertising design. Show the poster integrated into a photorealistic bus stop mockup.
Magnific Seedream 5.0 Pro
Prompt: Create a design for employee name badges for the «SEN» ninja school: black base, purple graphic elements, white typography, and the original logo unchanged. Provide space for a name and title in Russian. The style should be modern and athletic, with a clear composition, and realistic mockups of the badges, complete with attachments.
Magnific Seedream 5.0 Pro
Prompt: Create a realistic corporate keychain for the ninja school «SEN.» The keychain should be in the shape of a ninja silhouette or an emblem featuring the logo. Use a matte black material with purple accents, high-quality metal hardware, a minimalist design, and modern Japanese aesthetics. Do not alter the logo. The background must be clean, suitable for professional product photography.
Magnific Seedream 5.0 Pro
Prompt: Design a sports bag for kids from the ninja school «SEN.» It should feature black fabric, rich purple accents, an original white logo, and graphic elements in the form of brush strokes and dynamic lines. The design must be practical with sturdy handles, an adjustable strap, and a modern athletic aesthetic. Display the bag alone against a neutral background.
Magnific Seedream 5.0 Pro
Prompt: Create a realistic advertising mockup of a child aged 8–12 wearing the school’s ninja uniform hoodie, «SEN.» The hoodie should be black, featuring a loose athletic fit, purple accents, and the original logo on the chest unchanged. The graphics should evoke the aesthetic of modern Japanese culture. The child should appear confident and natural, striking a dynamic yet composed pose. The background must be minimalist, resembling professional sports brand photography.
Magnific Seedream 5.0 Pro
Prompt: Create a premium children’s martial arts uniform for the ninjutsu school «SEN.» The uniform should be a rich violet training gi featuring a traditional wrap-front jacket, matching trousers, and a clean white belt. Use durable, realistic martial arts fabric with visible stitching, reinforced seams, and a comfortable athletic fit suitable for children. Place the original «SEN» logo clearly on the left chest, preserving its exact shape and typography. Keep the design minimal, functional, and distinctive, with subtle black details inspired by modern Japanese aesthetics. Show the full uniform on a child-sized mannequin against a clean neutral background. Photorealistic sportswear product photography, accurate garment construction, crisp details.
Magnific Seedream 5.0 ProPrompt:
Create a photorealistic reception desk for the HSE Art and Design Kids School’s ninjutsu program, designed as part of a modern Japanese-inspired sports brand identity. Feature a sleek black and charcoal gray counter with rich violet accents, subtle white lighting, geometric details, and dynamic ink-brush graphics. Place the original «СЭН» logo prominently on the front of the desk without altering its design. Include a minimalist background wall and a welcoming, professional atmosphere. Premium contemporary interior design, realistic materials, refined lighting, clean composition.
Magnific Seedream 5.0 ProPrompt:
Create a photorealistic interior design concept for a modern kids' ninjutsu training hall for the brand «SEN». Use a consistent palette of deep black, rich violet, white, and charcoal gray. Include a spacious training area with professional martial arts mats, mirrored walls, subtle Japanese-inspired architectural details, dynamic brushstroke graphics, and dramatic ninja-inspired visual elements. Display the original «SEN» logo prominently on the main feature wall, preserving its exact shape, colors, and typography. The space should feel energetic, disciplined, premium, and welcoming for children. Professional architectural visualization, realistic materials, clean composition, cinematic lighting.
