ШИЛИ, БЫЛИ И НОСИЛИ
фестиваль лоскутной моды
About the Festival
SEWN, EXISTED, AND WORN
The All-Russian Patchwork Fashion Festival, held annually in late August in Ryazan, often as part of the International Forum of Ancient Cities.
Festival Mission
To give people an opportunity to express themselves, inspire creativity, and bring together recognized masters and aspiring lovers of patchwork quilting on a single platform, returning fashion to its cultural roots.Festival Characteristics:
— Inspiring — Spectacle — Inclusive — Friendly — Creative
Features
1/ Two-Tiered Program:Professionals and amateurs attend lectures and masterclasses in creative laboratories, as well as participate in collection competitions.2/ Spectator Open Fashion Shows:
Presentations of original apparel (women’s, men’s, kids') featuring patchwork elements take place in city venues.3/ Connecting Tradition and Trends:
This merges ancient techniques with contemporary global trends in conscious consumption, fabric recycling, and unique handmade craftsmanship.4/ Museum Foundation:
The festival is based on the foundation of «Shili-Bily, ” the first museum of patchwork sewing in Russia, which serves as its organizational center.
Festival Program
Masterclasses:Designers, textile artists, and master quilters with extensive experience lead lectures, open studio sessions, and masterclasses as part of the festival’s creative laboratories.They also showcase their finest work at the gala runway show, setting a high standard of quality and inspiring the audience.
Fashion Show:
Shows often take place in an open format at city venues, making them accessible to the general public and tourists. Both models and the designers themselves walk the runway to present their collections. The festival features not only womenswear but also custom clothing for men and children, broadening the perception of patchwork fashion beyond traditional «quilted blankets.»Target Audience
Professional Designers, textile artists, and patchwork crafters
Beginner crafters and other handmade enthusiasts without formal education
Young adults who are interested in tradition, handicrafts, and conscious consumption
Tourists and city visitors interested in cultural events
Problem Statement
The Core Problem:
The visual style appears inconsistent, and there is no clear design system necessary to fully reflect the character of the festival.Objective:
to develop a unified, visually coherent design system in order to:— Popularize handicrafts among young people— Establish a modern image for handmade items— Develop the region’s creative industries and attract tourists to Ryazan
Image Sources
SHILI-BYLI AND NOSILI Patchwork Fashion Festival. Grandma’s Lace (Rodina): photo album [Electronic resource] // VKontakte: [site]. — URL: https://vk.ru/album-212649298_310564824 (accessed: 10/11/26).SHILI-BYLI AND NOSILI Patchwork Fashion Festival. «Darya» by Darya Popova (Moscow): photo album [Electronic resource] // VKontakte: [site]. — URL: https://vk.ru/album-212649298_298448361 (accessed: 10/11/26).SHILI-BYLI AND NOSILI Patchwork Fashion Festival. «Eternal Eternal» Patchwork Sewing Club «Yablochko» (Kursk): photo album [Electronic resource] // VKontakte: [site]. — URL:https://vk.ru/album-212649298_287384029 (accessed: 10/11/26).SHILI-BYLI AND NOSILI Patchwork Fashion Festival. Elena Venediktova «Sleeves Up,» crowns by Irina Shikova // VKontakte: [site]. — URL:https://vk.ru/album-212649298_308491594 (accessed: 10/11/26).SHILI-BYLI AND NOSILI Patchwork Fashion Festival. Natalya Sekach «The Woman’s Mood»: photo album [Electronic resource] // VKontakte: [site]. — URL:https://vk.ru/album-212649298_308486989 (accessed: 10/11/26).SHILI-BYLI AND NOSILI Patchwork Fashion Festival. V All-Russian Patchwork Fashion Festival SHILI-BYLI AND NOSILI: photo album [Electronic resource] // VKontakte: [site]. — URL:https://vk.ru/album-212649298_311838326 (accessed: 10/11/26).
