«Seshka”—a second-hand shop concept I developed during my first year: a store for items with character, scuffs, and history. Its signature look is the plaid pattern reminiscent of a traveling bag, specifically the blue-and-red checkered design.
„Seshka re: ” is the next evolution. Items that didn’t find a buyer are not discarded; instead, they are reworked in the in-store workshop, incorporating fabric inserts from the traveling bag. The plaid becomes the brand’s signature, and every piece is one-of-a-kind.
In this project, I completely re-envisioned the brand using generative neural networks: the concept and positioning, the prompting system, the collection, the six-color pattern, the merchandise, the carriers, the physical space, and the city-wide advertising campaign—resulting in over 30 visuals unified by a single style.
was: the secondhand shop «Seshka»
