SECOND SKIN / EMOTIONAL PLEAT
This project reinterprets the HUAWEI nova monogram as the «second skin» of the digital generation—an emotional surface where technology meets genuine feeling. The form of the sign remains intact: its proportions, structure, and recognizability are unchanged. The transformation occurs solely at the material level—through soft relief, pleated lines, shifts in light, and a sense of tactility.
The inspiration stemmed from several images: folds of fabric in fashion, natural waves, mother-of-pearl iridescence, digital light, and the trace of a touch on a device’s surface. I aimed to portray nova not as a static logo, but as a living system capable of responding to the user’s emotions, movement, and individuality.
The pleated texture transforms the sign into a soft fashion-tech object: technological, yet not cold; contemporary, yet emotionally intimate. The visual system scales from the monogram to patterns, smartphone interfaces, watch faces, E-ink cases, and branded environments. Thus, nova becomes not merely a sign, but a personal visual atmosphere—light, bright, youthful, and sensual.
The sign’s shape is preserved. The transformation occurs only at the surface level.
In this project, the monogram’s form remains unchanged: the proportions, structure, and recognizability of the official nova mark are preserved. The transformation occurs only at the surface level—through pleated texture, light transitions, and soft volume.
In digital media, nova transforms into a personal visual interface. On a smartphone screen or a watch face, the symbol operates not as a static logo, but as a soft, emotional environment—calm, luminous, and individual.
The wave moves to the rhythm of time and activity.
The project material merges fashion-tech with natural organic elements. It resembles fabric, optical film, a light wave, and the tactile surface of a device. Because of this, nova appears technological, yet not cold—modern, but emotionally resonant.
The visual system scales from a mark to a space: it can function on a screen, a case, a pattern, a digital banner, and in a branded environment. nova becomes not just a logo, but a complete visual experience.
SECOND SKIN / EMOTIONAL PLEAT portrays nova as a living surface—soft, adaptive, and emotional. This isn’t a redesign of the form, but a new way to feel the sign: through light, movement, material, and touch.