Handcrafted techniques allow for the creation of visual identities where the brand’s character is expressed through the distinct qualities of line, letterforms, imprints, and textures. Analog graphics can serve as the foundation of a modern visual system, rather than merely being a decorative supplement to it.

This course focuses on visual rebranding using handcrafted graphic techniques. Students will work with an existing brand, investigate its visual communication, and propose a new graphic solution—either preserving the brand’s recognizable characteristics or reimagining them.

Throughout the course, students will master methods of creating imagery using drawing, stamps, stencils, lettering, and collage. They will then digitize and process these materials to build an identity applicable across various formats.

The outcome of the course will be a project detailing the updated visual identity for an existing brand, built upon self-created hand graphics.