REMAKE — an upcycling atelier where everyone can receive a unique piece. The brand specializes in reworking and combining clients' old items to preserve memories and create new, extraordinary clothing while decluttering closets.
The decision was made to keep the concept and the name.
As a metaphor, I chose kintsugi—the Japanese art of mending ceramics with lacquer derived from the sap of the lacquer tree (urushi), mixed with gold, silver, or platinum powder.
Logo
Minimalist logo design featuring the word «remake,» vertically divided by a delicate, golden Kintsugi-textured white paper background; clean vector aesthetic, elegant and modern.
Next, I took the logo and asked for it to be placed on the carriers.
Brand Identity
The color palette was defined in Adobe Color, and the typeface in What The Font.
Brand identity mockup layout featuring corporate stationery items: business cards, letterhead, envelope, notebook, pencils, USB drive, mug, badge, paper bag, and a book. Clean, professional presentation on a neutral gray background, showcasing the minimalist «remake» logo with a golden Kintsugi crack on dark gray and white surfaces.
Realistic mockup of thick, textured white business cards on a neutral background. One card features a debossed gray logo, «remake, ” with a golden Kintsugi crack running through it, and the text „UPCYCLE ATELIER“ beneath. The second stacked card displays only a branching golden Kintsugi foil line. Elegant, minimalist branding, natural lighting, macro photography.
Realistic mockup of thick, textured white paper clothing hang tags with angled corners, tied with natural string. Presented on the same neutral, craft-textured background. One tag features a debossed grey logo «remake» split by a golden kintsugi crack; the second stacked tag displays a branching golden kintsugi foil line. Elegant minimalist branding, soft natural lighting, macro photography.
Realistic mockup of textured white paper coffee cups with matching lids, presented on the same neutral craft textured background. One cup features a debossed gray logo «remake» split by a golden kintsugi crack, while stacked cups next to it show branching golden kintsugi foil lines. Elegant minimalist branding, soft natural lighting, macro photography.
Realistic mockup of a natural brown craft paper shopping bag with twisted paper handles. Presented on the same neutral craft textured background. The bag features a debossed grey logo «remake» split vertically by a branching golden kintsugi crack. Elegant minimalist branding, soft natural lighting, macro photography
Keyvis
Complete brand identity campaign mockups for a premium upcycled atelier named «REMAKE,» featuring a dark gray and gold color palette, sophisticated typography, and a deconstructed dark gray coat with gold stitching. The campaign includes a modern website landing page layout, window display, a stylish branded car, an outdoor street billboard, an indoor shopping mall digital billboard, and an open editorial magazine spread. High-end commercial design, cohesive visual style, photorealistic presentation.
Merch
Realistic mockup of a dark grey hardcover sketchbook with a gold foil «remake» logo and abstract kintsugi thread lines on the cover
Realistic mockup of a dark gray upcycled denim tote bag with sturdy handles and a stitched fabric label featuring the gold logo «remake.» Decorated with abstract gold Kintsugi embroidery and contrast stitching.
Realistic product mockup of a stylish dark grey leather wrap bracelet, styled like a tailor’s measuring tape, featuring gold numbers and contrast stitching, wrapped twice around a person’s wrist. It includes a golden metallic «remake» logo with a kintsugi crack detail.
Space
[Image 1 — Exterior]: Architectural exterior facade of the boutique, featuring raw concrete walls adorned with intricate golden kintsugi cracks that branch across the surface. Above the glass entrance door hangs a modern glass canopy with blue denim patchwork framed in gold. A display window showcases an upcycled denim dress on a mannequin, set against a daylight street view.
[Image 2 — Interior]: Interior design of the same atelier continues the raw concrete and golden kintsugi crack motif on the walls and floor. A minimalist concrete reception desk features glowing light signage reading «remake, ” bisected by a kintsugi crack, and accented with blue denim patchwork insets. Shelves display upcycled denim bags and accessories.
Promo
Series of three high-end fashion advertising posters for a premium upcycling atelier named «remake,» featuring a textured white paper background, dark gray typography, and golden kintsugi elements.
Realistic mockup of a premium dark gray paper gift certificate featuring matte gold foil stamping and delicate abstract gold thread patterns. It displays the brand name «REMAKE» in bold gold lettering, the Russian text «ПОДАРОЧНЫЙ СЕРТИФИКАТ,» and lines for the recipient, amount, and signature. Beside it rests a matching dark envelope adorned with a gold monogram. The design is elegant and minimalist, captured in natural lighting.
Neural Networks Used
