Appeal to the Original Project
My previous project was the rebranding of a selective store. Among its assortment were antique jewelry, and a new brand emerged from this line. It creates jewelry inspired by vintage items. Reliqua—meaning «a surviving remnant» (Latin)—is soft and sentimental.https://portfolio.hse.ru/Project/303684
old/new
antique Victorian silver finger ring, small and chunky, wide band with two overlapping ends, entire surface covered in heavy raised baroque scrolls, C-curls, and small beads in deep relief, worn high points, dark oxidation in the recesses, macro close-up, lying on folded wax paper, black background, black and white film, grain --ar 4:5 --rawPrompt by Claude, image by Midjourney
Reliqua creates jewelry inspired by antique objects, where the patina of aged silver and the soft luster of pearl become the beginning of a new story—a story whose continuation remains with the owner.
Use the three attached photos as exact references for the jewelry. Create one single photograph in which all three pieces lie together on deep black velvet.
The jewelry, identical to the references: — The layered rosary necklace: oval cream pearls, faceted crystal beads on hand-linked silver wire, an octagonal silver medallion featuring a clear, worn relief profile of a woman. Below the medallion are two oval pearls, followed by a thin plain silver cross, and then the larger antique silver cross pendant. No double-barred crosses, no fused shapes. — The necklace of chained silver leaves with clusters of pearls and one large leaf drop. The leaves are smooth, matte silver with a fine brushed texture; there are no engraved patterns. — The wide silver ring with raised scrolls and small beads, about the size of one leaf, standing upright on its edge beside the large leaf drop. Its band is a perfect circle, visible in correct perspective, with parallel inner and outer edges. Do not add, remove, or change any details.
Composition: The rosary lies as a long diagonal across the frame and loosely crosses over the leaf necklace, while the ring sits beside the leaf drop as the visual accent. Overlaps should look natural with real contact shadows, as if photographed together. Minimal and calm, with generous empty space and all pieces fully visible.
Camera and light: Low three-quarter angle, approximately 40 degrees above the surface; the far side should be gently softer while the jewelry remains sharp. A single soft directional light source from the upper left, causing silver highlights to glow against the black. Velvet with subtle fabric texture and soft light falloff.
Style: Black and white film photograph, slight warm tone, moderate film grain, quiet antique auction catalogue aesthetic. Horizontal 16:9.
Prompt by Claude, image by ChatGPT
01
antique silver rosary necklace, three strands of oval pearls and wire-linked crystal beads, octagonal medallion, cross pendant, tarnished, laid on a wax paper envelope, black background, black and white film, grain --ar 4:5 --raw02
antique silver collar necklace, garland of chased leaves and pearl lily of the valley, single leaf drop, tarnished, laid on folded wax paper, black background, film grain --ar 4:5 --raw|Prompt by Claude, image by Midjourney
Identity
The brand logo was generated using the Claude neural network, which proposed three emblem concepts: a stamp, a monogram in a pearl frame, and a suspended wordmark. The decision was made to use the monogram «R» within a circle of pearls—the frame references the enclosure of Georgian brooches and medallions, and the circular shape allows the mark to be versatile for both wax seals and packaging.
Prompt:
create a monogram logo for the vintage jewelry brand RELIQUA as SVG: the letter R in a classic serif, centered inside a round frame of small pearls with a thin inner line, the mood should be antique and refined
Logo by Claude, font EB Garamond
Claude based the typography on two typefaces: the serif font EB Garamond is used in the headings and sounds like an inscription on antique silver, while the typewriter PT Mono handles the captions and provenance cards, transforming the carriers into pages of a museum inventory.
1 step Design a business card for the vintage jewelry brand RELIQUA using the brand’s palette and the style of a museum provenance card, based on the attached references.
2 step Two blank cream cotton paper business cards, one overlapping the other at an angle, displayed on deep black velvet next to a fold of translucent wax paper. Overhead view, soft directional light, black and white film, grain --ar 16:9 --raw --no text, logo, letters
3 step Place the card back design onto both business cards in the mockup.
Designed and placed by Claude on the Midjourney mockup
The palette is composed of colors time leaves on objects: yellowed archival paper, darkened silver, and faded ink. Claude’s only accent is sealing wax—the color of ancient stamps that sealed letters and attested to authenticity for centuries.
overhead flat lay of a small parcel wrapped in creased and folded warm off-white paper, irregular hand-folded corners, tied with thin natural linen twine crossing once in each direction, a very small oxblood wax seal where the twine crosses, the seal less than one tenth of the parcel width, embossed with a tiny monogram R in a ring of dots in the wax, isolated on a seamless pure black background, soft directional light from the upper left, black and white film, the wax seal the only color, grain --ar 4:5 --raw --no text, letters, logo, pearls, ribbon, gold, large seal, box, velvet, fabric, texture in backgroundPrompt by Claude, image by Midjourney
Key visions
01
1 step
Design a poster for the Ring in the same system as the Rosary poster: «No. 014 awaits its owner, ” the ring framed like a museum exhibit on archival paper, the inventory number in red sealing wax, the details „Inspired by England, 1890“ and „Sterling silver 925“ separated by thin rules, the monogram serving as a hallmark2 step
one freestanding vertical street poster board mounted on two black metal posts standing on a city sidewalk, a blank, plain white poster with a thin dark edge, an old European street with stone facades and a quiet road, straight-on frontal view, the poster filling the center of the frame, overcast soft light, black and white film photograph, grain --ar 3:4 --raw --no text, letters, logo, advertisement, people, cars3 step
Place the poster on the mockup, matching the wall’s lightDesigned and placed by Claude on the mockup by Midjourney02
Design a product window for the Reliqua online store in the style of a museum provenance card: the shopping cart becomes an inventory, the product is listed like an exhibit with its origin, and the customer can add their name to its provenance. Use the brand colors, fonts, and monogram, with the Rosary necklace as the product, text in EnglishPrompt and image by Claude
The identity is based on the metaphor of provenance—the museum history of an object’s origin: each Reliqua piece receives a number and a card, just like an exhibit.
1 step
Design a billboard for the Reliqua collection, «No. 001–003: every relic was once new.» The main image should be a photograph of all three pieces together, alongside a narrow archival card displaying the red sealing wax inventory number, the slogan, and the details separated by thin rules, finished with a monogram as a hallmark.2 step
One empty, horizontal billboard mounted on a tall metal pole above a quiet, old European street with stone facades. The billboard surface should be plain white and blank. The view should be straight-on and frontal, taken from slightly below. Use soft, overcast light and render it as a black and white film photograph with visible grain --ar 3:2 --raw --no text, letters, logo, advertisement, people, cars3 step
Place the billboard design onto the billboard mockup, ensuring it matches the lighting and film grain of the photograph.Designed and placed by Claude on the mockup by Midjourney
01
1 step
Design a window vinyl for the Reliqua shop window in the style of a museum exhibit label: «No. 001 awaits its owner» with a red sealing wax inventory number, the details separated by thin rules, and a light monogram on a transparent background.2 step
Front view of a small jewelry atelier shop window on an old European street at dusk. Behind the clean glass, on a black velvet display bust, the attached silver necklace of leaves and pearls is lit by a single soft spotlight, creating a dark interior. The lower half of the glass is clear and empty. Black and white film photograph, grain, horizontal 4:3, no text on the glass.3 step
Place the vinyl on the lower half of the shop window glass, under the necklace, keeping the reflections visible through it.Designed and placed by Claude on the mockup by ChatGPT02
1 step
Design a minimal poster for the Reliqua key visual, «No. 002 awaits its owner»: the Rosary necklace framed like a museum exhibit on archival paper, the inventory number in red sealing wax, the product details separated by thin rules like an inventory record, and the monogram used as a hallmark. Use the brand colors and fonts.2 step
One empty vertical poster mounted flush on a wall of matte brushed steel panels, no frame, blank plain white poster surface, underground passage, grey concrete floor, straight-on frontal view, poster centered, soft diffused light, black and white film photograph, grain --ar 4:5 --raw --no text, letters, logo, advertisement, people, frame, border, glossy, reflections3 step
Place the poster on the mockup, matching the light of the wall.Designed and placed by Claude on the mockup by Midjourney
Merch
1 step
Design a pencil print for Reliqua within the provenance metaphor: «Once theirs → Now yours”—the pencil you use to write your name on the provenance card. Use a classic serif typeface and a thin arrow, rendered in the brand’s ink color.2 step
Three plain white carpenter pencils with flat sides lying crossed on a light gray surface, one sharpened, overhead view, soft directional light casting long shadows, black and white film photograph, grain --ar 5:4 --raw --no text, letters, logo3 step
Print the inscription once on the front pencil, centered along its length and angled to match the face of the wood, ensuring the wood texture remains visible. Leave the other pencils plain.Designed and placed by Claude on the mockup by Midjourney
