The mobile gaming market spends billions of dollars annually on user traffic, and it is creative content—specifically short video clips—that determines whether a person installs a game or scrolls past it. The industry has long moved beyond simple gameplay screencasts to highly produced videos featuring cinematic presentation, special effects, and sophisticated editing. This shift has elevated game engines to the forefront as a production tool, not just a development tool.Unreal Engine 5, with its powerful tools, enables the creation of cinematic-quality creatives faster and more affordably than traditional 3D pipelines. Consequently, the demand for specialists proficient in UE5 specifically for advertising production is rapidly increasing across production studios.

The course begins with a theoretical block: attendees will learn what mobile creative is, the principles governing its creation, and how an effective video differs from an unsuccessful one. They will then be introduced to Unreal Engine—exploring its interface and core tools—and will learn, step by step, how to apply them to create promotional videos. As a result, every attendee will independently produce their first promotional video in UE: from concept and simple scene construction to final export, which can be used as a portfolio piece.

▶ Beginners with no experience in game engines who want to enter the mobile gaming art profession. ▷ Motion designers, video editors, and 3D artists who wish to master Unreal Engine as a new tool for creating advertisements. ▶ UA managers and mobile game marketers who need to understand how creative production works and want to make a simple video themselves. ▷ Students from creative and technical disciplines (design, game development, media) seeking practical specialization with tangible results.

▶ Formulate guidelines for creating effective creative content and evaluate videos based on quality criteria; ▷ Navigate the Unreal Engine interface and work with core windows and tools; ▶ Build a project and assemble a simple scene using existing assets; ▷ Configure basic lighting and materials to achieve expressive visuals; ▶ Animate cameras and objects using Sequencer; ▷ Render and export the final video.

▶ Analysis of several mobile creatives based on criteria for a good video (in-class breakdown);
▷ Test on creative theory and the fundamentals of working in Unreal Engine;
▶ Project creation and assembly of a simple scene using pre-made assets;
▷ Lighting and material setup in the test scene;
▶ Camera animation in Sequencer;
▷ Final Project: your own 30-second mobile creative based on the Technical Specification.

▶ Installed programs: Unreal Engine 5.7 and After Effects 2025. ▷ Proficient computer use. ▶ Interest in games and visual content. ▷ A computer that meets UE5 system requirements (GPU supporting DirectX 12/Vulkan, at least 16 GB of RAM).