#1 JOYSO

Soju Brand Identity · Packaging DesignContext Joyso is a conceptual soju brand inspired by the atmosphere of parties and nights out with friends. The brand presents soju as part of a lively social experience, associated with fun and relaxation.Challenge The aim was to create a bold and memorable visual identity that would reflect the playful character of the brand. The design needed to stand out on packaging and remain recognisable across different formats.03. Concept The concept is based on the expression «to have your mind blown». I translated this idea into human silhouettes with exaggerated, flexible poses and colourful explosions in place of their heads. The imagery captures the feeling of excitement and losing yourself in the moment.Development I developed a graphic system built around expressive silhouettes, vivid colours, and bold typography. The contrast between the human figures and explosive shapes creates a sense of movement and visual energy.Result The final identity brings together illustration, typography, and colour into a consistent visual language. It is applied to soju packaging and promotional materials, giving Joyso a distinctive and playful appearance.

#02 Generous Books

Charity Book Fair · Visual Identity · TypographyContext Generous Books is an annual charity book fair organised by the Independent Women’s Crisis Centre. The event brings together books donated by publishers and individuals. The proceeds support women affected by domestic violence.Challenge The aim was to create a distinctive visual identity that would reflect the variety of books presented at the fair. The design needed to communicate the event’s welcoming character while remaining suitable for different promotional materials.Concept The concept is inspired by bookshelves and the diversity of literary genres. I imagined the letters of the event’s name as pieces cut from the pages of different books. Each letter represents a separate book, while its typeface and colour suggest a particular genre.Development I combined contrasting typefaces, including serif, sans-serif, and handwritten styles. The letters are arranged at different heights, resembling books placed on a shelf. Their varied shapes and colours create a playful composition while keeping typography at the centre of the identity.Result The final identity turns the event’s name into its main graphic element. The typographic system creates a recognisable visual language that reflects the variety of books and gives the charity fair a lively and approachable character.

#03 DAFES Typography

Festival Visual Identity · Experimental Typography · Graphic DesignContext DAFES Typography is a festival dedicated to typography, poster art, and graphic design. The event explores the role of letterforms in contemporary visual culture and brings together different approaches to typographic expression.Challenge The task was to develop a visual identity for the festival with typography as its central element. I wanted to move beyond conventional letterforms and explore how type itself could become an expressive graphic image.Concept The concept is based on letterforms that resemble clouds, smoke, and explosions. Their soft, expanding shapes create an unusual contrast with the familiar structure of the alphabet. Typography becomes both a means of communication and an independent visual element.Development I explored the relationship between recognisable letters and abstract forms. The resulting typography combines a sense of volume and movement with the structure of written language. These letterforms became the foundation of the festival’s visual identity.Result The final design is a typography-led visual system built around expressive letterforms. It presents an experimental approach to festival identity, where the type itself becomes the main graphic feature.

#04 Igor Gurovich — Tapestry Catalogue

Editorial Design · Art Catalogue · TypographyContext This catalogue presents a collection of tapestries by artist Igor Gurovich. The project was developed during my internship at the HSE Design Laboratory. Its purpose was to bring the artworks together in a coherent printed publication.Challenge The task was to create a consistent editorial system that would highlight the tapestries without distracting from their details. I also wanted to introduce a graphic element that would connect the catalogue’s design with the artist’s visual language.Concept While studying the tapestries, I noticed that many of them contained speech bubbles with short phrases or titles. I decided to reinterpret this recurring element as part of the catalogue’s identity. The idea was to make the pages feel as though they were communicating with the reader.Development I recreated the speech bubbles as vector graphics and filled them with punctuation marks and other typographic symbols. Their unexpected combinations suggest a playful conversation without forming actual sentences. These elements contrast with the clean layouts, restrained typography, and generous white space.Result The final catalogue combines a structured editorial layout with graphic details inspired by the artworks themselves. The speech bubbles create a visual connection between the tapestries and the publication, giving the catalogue its own character while keeping the artworks at the centre of attention.