Redesign of merchandise for the exhibition «Untitled»

An initial project: a collection of scented candles inspired by the work of Mark Rothko. It includes three variations: «Gethsemane, ” No. 61, and No. 37.The design of the candles and their packaging utilizes color combinations drawn from the artist’s work. Overlapping rectangles reference his painterly compositions, while the words on the labels convey emotional associations: contemplation, depth, melancholy, passion, and energy.The project translates the feeling of painting into an everyday object, uniting color, scent, and the candle’s light.

PROMPT:Create an expressive typographic logo for the brand «POLE» of scented candles, inspired by the work of Mark Rothko.Make the letters bold, geometric, and highly legible, but imbue them with a painterly texture: soft, blurred edges, semi-transparent pigment layers, and slight color variation. Each letter must be perceived as a distinct color field.The composition should be minimalist, featuring ample negative space. No images of candles, fire, additional symbols, or overlaid rectangles.

PROMPT: A generated logo, color palette, and typographic solution for the exhibition’s brand. This needs to be a collage on one image.

«FIELD”—a collection of scented candles inspired by the work of Mark Rothko. Color, fragrance, and soft light create a space for pause and contemplation.

The project is based on my academic candle collection, „Gethsemane, ” No. 61 and No. 37. In the redesign, I preserved the color palettes, eliminated the overlaid rectangles, and shifted the focus to the square shape of the glass. New product and container imagery was created using generative AI.

PROMPT:Create a photorealistic product shot of the «POLE» scented candle collection.Three identical candles housed in square, transparent glass vessels with slightly rounded corners and thick, clear bases. Each candle features a single wick centered in the glass. Alongside them are matching square boxes made of matte cardstock.Maintain the color palette: milky beige DDD0BA, deep violet 534888 with muted blue 6976B7, coral D35D46 with wine 8E253F. The wax should be solid and uniform, without multi-layered graphics.On the front of each vessel, display the minimalist black text «POLE» in a grotesque typeface, along with a small number: 01, 61, or 37. The boxes should feature analogous design.Arrange the products asymmetrically on steps made of light, warm stone. Use soft daylight, realistic reflections on the glass, and clearly discernible textures in the paper and wax. The aesthetic should evoke a museum shop—a serene composition.No round vessels, overlaid rectangles, or extraneous objects. The inspiration should be the color and emotional associations of Mark Rothko’s work, without reproducing specific paintings.

Create a photorealistic product layout for the «POLE» brand merchandisea shopper bag, candles, and something elseWarm, milky background, directional daylight, natural shadows. Emphasize the texture of the cotton, cardboard, and glazed ceramic. Minimalist aesthetic, like a museum store.Cyrillic lettering, clear and readable. No overlaid rectangles, candles, or additional items.

PROMPT:Create a realistic image of the interior of a small candle shop, «POLE,» at an art exhibition.Warm, milky stuccoed walls, a light stone counter, a deep purple niche, and a small coral accent. A minimalist «ПОЛЕ» sign in Cyrillic is on the wall.On the shelves and the counter are identical, low, square, transparent glass candles with milky, purple, and coral wax. Nearby are corresponding square boxes with concise lettering. The display is organized by color collection.Soft daylight, realistic room scale, expressive textures of stone, glass, and paper. The atmosphere should be that of a tranquil shop, conducive to contemplation.No people, no paintings on the walls, and no graphics made from overlaid rectangles.

List of Tools and Models UsedCodex — brand concept development, text and prompt preparation, project material organization.OpenAI image_gen — image generation for candles, packaging, merchandise, souvenir shop, logo, and posters. It was also used to correct text on merchandise. The exact version of the model tool is not disclosed.ReportLab and pypdf — creation and validation of the PDF presentation.Node.js, Python, and sips — file saving and organization, archive preparation, converting the cover to JPEG, and resizing it according to portfolio requirements.HSE Design Editor — structuring the project with distinct text and graphic blocks.Font Solution: Arial Regular. A visual approximation of the font was used in the generated images.