Редизайн экоцентра «Сборка»
Предложение по обновлению айдентики
About the Project
Eco-Center «Sborka»
— this is a space where recyclable materials are accepted for further processing, and where people are helped to understand how to sort waste and treat resources more responsibly. Workshops, lectures, and other educational events are held here, and the center also assists companies and organizations in organizing separate waste collection.Areas of Focus
Funding Sources:
· Eco-taxis
· Corporate environmentalization
· Company events
· Donations
· Paid recycling of some waste materials
· Museum tours and master classes
· Charity auctions
· Accessories made from recycled plastic
· Eco-shop
The company currently
Online: Website / social media posts (TG / VK / others)
Offline: Eco-taxi / Warehouses / Recyclable material drop-off points / Museum / Lectures / Volunteer Form / Booths at events (merchandise in the form of recycled plastic accessories, no specific design available)
Target Audience
Potential
Individuals (aged 25–45) who are actively involved in waste sorting, strive to lead an eco-friendly lifestyle, and wish to learn more about it.
Employees and business owners who wish to make their businesses more environmentally friendly, set up recycling programs, and promote environmental education.
Potential
Concerned citizens (ages 18–50), families who have considered recycling but don’t know how, or who find the process difficult or meaningless.
The brand’s mission is to foster a sustainable environmental culture in society
The company strives not only to accept secondary raw materials but also to reimagine the relationship with waste, making eco-friendly practices convenient and habitual.
Company Goals and Objectives
Engaging the maximum number of people in environmental initiatives.
Dismantling myths about recycling. Demonstrating that recycling works in Russia and that every individual’s contribution makes a real difference.
Creating a reliable and user-friendly system of ecological practices for city dwellers so that these become a consistent, beneficial habit for them.
Helping individuals and companies select products and packaging that do not turn into excess waste but can be durable or recycled.
Brand Character:
Engaging and Friendly Expert
What are the current challenges?
From a design perspective, the style looks disjointed.From an average person’s perspective, the layout and writing style suggest that ecology is boring and complicated—though it might not be at all.
(Plus, the navigation isn’t always intuitive).
The Goal — To Break Through Banner Blindness
What can I transition into
Show that ecology doesn’t have to be a tedious obligation, but rather an engaging and vibrant experience: incorporate color, elements of nature, items made from recycled paper/plastic, and a playful component. The challenging task—still maintain a serious tone.
Wearers
logo / pictograms / website / space and navigation / merchandise / eco-taxi / posters / stands / form / leaflets / social media / presentations
Sources
