The Red Bull brand is associated with energy and vitality. However, in the context of an April Fool’s brand drop, this association can be turned on its head. What if Red Bull didn’t energize, but rather induced sleep? In this project, I conceived a fictional line of Red Bull sleeping pills and reinterpreted the brand’s signature animations. In a parallel universe, Red Bull helps people fall asleep during typical stressful situations.
Neighbor
A passenger with crippling phobia about flying shivers while his confident neighbor calmly reads a newspaper. The flight attendant offers both a Red Bull sleeping pill: the neighbor refuses, but the protagonist takes it and falls asleep. During severe turbulence, the cabin descends into chaos, the neighbor panics, and the protagonist sleeps peacefully. After landing, he is rosy and refreshed, asking in surprise, «Have we landed already?» The neighbor is bewildered, and the flight attendant winks. Behind the scenes: «Red Bull puts you to sleep.»
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Sheep
Night. The hero lies under a blanket in a cold apartment—steam rises from his mouth, his nose is red. He starts counting sheep: one jumps, the second, the third—but the cold doesn’t retreat; the sheep only irritate him. In desperation, he swallows a Red Bull tablet. The sheep freeze mid-jump for a second—and all at once, one after another, they softly fall right onto him, covering him with a warm, fluffy mountain of wool. Only a content face protrudes from outside. One second later—a soft snore. Off-camera: «Red Bull puts you to sleep.»
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