
Ребрендинг студии декора из картона Carton.Friends
Brand Essence and Characteristics
Carton.Friends is a studio that rethinks cardboard as a complete material for creating spaces, objects, and experiences.
They demonstrate cardboard’s potential through experimentation with form, structure, scale, and space.
The brand’s distinctiveness lies in its unconventional approach to a familiar material. The company unlocks the constructive and visual potential of cardboard, crafting complex architectural forms, large-scale installations, and bespoke event solutions from it.
Mission
Unleash the limitless potential of familiar materials, transforming cardboard into a tool for creating impressive spaces and more sustainable events.
Target Audience
1. Event and Communication Agencies
2. Brands and Large Corporations
3. Exhibitions and Festival Organizers
4. Designers and Architects
Brand Now

Character
Inventive
Bold
Experimental
Responsible
Problem and Objective
Cardboard is typically perceived as an inexpensive packaging material, but Carton.Friends transforms it into complex, expressive spatial objects that transcend the familiar.The goal is to develop a visual identity that reveals the constructive and creative potential of cardboard. This visual language must reflect the studio’s experimental nature and its capacity to create complex spatial solutions from simple materials.
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