Rebranding of the St. Petersburg Puppet Theater «Wandering Dog.» Development of a flexible visual system unifying the theater’s repertoire.

The existing visual communication fails to form a cohesive image of the theater. Productions are presented in a disparate manner and are not unified by a recognizable system.

For kids, vibrant imagery and experiences are important. For parents, clear information regarding the performance, its content, and age restrictions is essential.

A flexible identity system will unite diverse productions under a common visual language while preserving the individuality of each.

Theater makes literary plots and artistic images understandable to a child who is just beginning to explore theatrical art.

Marionette: the string lines become the foundation of a visual system that conveys the interaction between the actor and the puppet.

The visual system encompasses the primary points of contact between the viewer and the theater—from learning about the repertoire to attending a performance.

The result is a cohesive theatrical image, recognizable communication, and a clear repertoire presentation system for kids and parents.

Implementation requires coordination with the theater, production contractors, and a budget for creating the media.