The project is a rebranding of the website and visual language for the Korean Cultural Center.
The design system is based on five principles: the circle as the primary form, dotted circles, contrast (such as text extending beyond the form), binary oppositions, and white space as the foundation of Korean minimalism.
The project includes a cross-platform web interface (desktop and mobile versions), urban navigation elements, outdoor advertising, and merchandise.
Original size 4320x3000
Original size 4320x3000
Original size 4317x3229
Original size 4317x1314
Original size 4317x1869
Original size 4311x1014
Original size 4290x3486
Original size 4320x552
Original size 1453x1358
Original size 4320x2985
Original size 4320x3498
Original size 1440x1290
Original size 4320x3240
Original size 4320x2880
