«Grandmother Agafya’s Recipes» is one of Russia’s most well-known natural cosmetics brands. Founded in 2002, the brand popularized the concept of «folk cosmetics, ” transforming it from a niche product into a mass-market segment. The image of Grandmother Agafya has become a symbol of natural care, rooted in traditional recipes and natural ingredients.
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The visual concept is rooted in the image of a patchwork quilt—one of the recognizable symbols of folk art. Various fragments are united into a single whole. Patterns come together to form an ornament, which serves as the foundation for the brand’s identity.
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