Project Context
My thesis focuses on rebranding an independent city music festival in Nizhny Novgorod, an event that unites various underground artists under one banner.
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Relevance
1/3
The festival can serve as a platform for discovering diverse independent music, bringing together local communities and attracting an audience beyond the narrow underground scene.
Issues
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As a result, there were not enough people for this venue during the day program of the festival.
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Goals and Objectives
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