Naked Science — a popular science media outlet about how the world works. It has been around since 2013.
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The media rebrand aims to expand the target audience and reach young people aged 20–35 who are visually sophisticated and intellectually curious.
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Just as scientists accelerate particles in the hadron collider to understand the structure of the universe, Naked Science accelerates news and ideas—shaping the day’s information landscape and creating entire narrative threads.
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The visual language is inspired by physical models of particle motion and the symmetrical structure of the hadron collider. The graphics are built upon scattering particles, collision flashes, and the trajectories they leave behind.
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