«Flip A Hat» was conceived as a headwear randomness service. By putting on a cap, a person initiated a chain of unexpected events, allowing chance to influence the familiar script of their day.
Rebranding
Using ChatGPT, I rethought the initial concept. Previously, the hats were driven by randomness, but now randomness drives the hats themselves.
«Flip A Hat» becomes a brand of headwear sold in blind mystery boxes. The buyer doesn’t know which model they will receive in advance. Randomness also influences the design of the pieces—it creates unexpected combinations of colors, materials, and decorative elements.
When creating this project, I utilized AI models such as ChatGPT-6 and Krea. The branding of the first module was re-envisioned. The objective was to initiate the project by reworking the metaphor for the identity system.
New Metaphor: The Randomness Generator
For the rebranding of «Flip A Hat,» a new visual metaphor—the randomness generator—was proposed to ChatGPT.
It reflects the principle of product creation: the random combination of colors, materials, and details gives rise to unique designs. Randomness thus becomes not only a part of the user experience but also the foundation of the brand’s visual language.
Identity
I created the «Flip A Hat» logo using ChatGPT. It conveys the metaphor of a randomness generator: numbers and drops appear to «flow out» of dense black letters, as if the brand name itself is generating random figures.
Since the logo is black and white, I proposed a color palette based on it, as well as on the brand metaphor of ChatGPT.
The neural network proposed Mont as the signature typeface—a broad geometric grotesque. The Heavy weight is used for headings and the logo, while the Light weight is used for the main body text and slogans.
Identity Carriers
Brand identity mockup for the cap brand «FLIP A HAT»: five A5 hardcover notebooks with rounded corners in off-white, orange, lavender, and black, fanned out on a light concrete surface, shot from a low three-quarter angle with shallow depth of field. Each cover features a black liquid blob running diagonally, large crisp numerals and smaller numerals splashing out, the «FLIP A HAT» wordmark in the top left, and a matching elastic band. An orange pen lies next to the notebooks. Palette: black
#111111, off-white
#F4F2ED, orange
#FF5A36, lavender
#B3A3FF. Flat screen-print graphics, sharp legible numerals, soft daylight, photorealistic product photography. (Krea)
Mockup of a stack of horizontal business cards for «FLIP A HAT, ” in the standard 3,5×2 inch format, fanned out on a light concrete surface. The cards are orange, lavender, off-white, and black, each featuring a different composition of a black liquid blob and a few large, crisp numerals, with the wordmark positioned in the corner. The reverse side displays one large numeral and short contact information set in a light sans-serif typeface. Cards are strictly horizontal. (Krea)
Key Visas
Photorealistic wide outdoor billboard mockup for the brand «FLIP A HAT» on a raw concrete structure under a pale-blue sky, slightly low oblique angle. Ivory background (F4F2ED) with graphite (111111), orange (FF5A36) and lavender (B3A3FF). A large abstract baseball cap facing left, constructed from smooth black organic formations and individually legible digits 0–9, featuring orange and lavender fields in the corners. The wordmark «FLIP A HAT» is positioned in the upper left, accompanied by the small texts «RANDOMNESS / WEARS / DIFFERENTLY» and «GENERATED / HEADWEAR / FOR REAL LIFE.» A bold slogan, «LET / RANDOMNESS / DECIDE, ” sits in the lower right, with „RANDOMNESS“ highlighted in orange. Crisp flat print adheres to the billboard’s perspective. No gradients, warped digits, or extraneous text. (Chat GPT)
Photorealistic 3:2 image of three vertical fabric banners for FLIP A HAT hanging in a concrete atrium featuring an escalator and softly blurred visitors, low oblique angle, warm daylight. The central banner is ivory with an orange shape in the top-left corner and lavender curves; the left banner is lavender; the right banner is orange. A cap silhouette, constructed from black organic shapes and crisp digits 0–9 on the central banner, employs the same graphic language on the sides. The wordmark «FLIP A HAT» is positioned near the top of each banner, accompanied by the slogans «RANDOMNESS WEARS DIFFERENTLY, ” „GENERATED HEADWEAR FOR REAL LIFE, ” and „LET RANDOMNESS DECIDE.“ Realistic fabric folds. No fused digits, no sticker-like logos. (Chat GPT)
Photorealistic product shot of three closed FLIP A HAT boxes displayed on brushed metal platforms in a clean, contemporary interior—one box atop two below. Palette: ivory #F4F2ED, graphite #111111, orange #FF5A36, lavender #B3A3FF. Box surfaces feature flowing orange and lavender color fields, sharp scattered digits 0–9, and bold black numerical clusters. The wordmark «FLIP A HAT» appears in bold black capital letters, with small numerical integrations on each lid. No additional text or slogans. Realistic cardboard texture, crisp print, soft natural light, minimalist brutalist background, no people. (Chat GPT)
Photorealistic image of a delivery box truck featuring a FLIP A HAT brand wrap, parked outside a concrete building, low three-quarter angle, natural sunlight. Palette
#F4F2ED,
#111111,
#FF5A36,
#B3A3FF. The cargo panel is ivory with an orange area rising from the lower left and lavender curves on the right; a large left-facing cap graphic is built from black organic formations and legible digits 0–9. The wordmark «FLIP A HAT» is positioned top left on the panel, smaller on the cab door, with the text «GENERATED HEADWEAR FOR REAL LIFE» beneath it. The wrap follows the truck’s surface and perspective. No fused digits, no extra text. (Chat GPT)
