ABOUT THE BRAND
SAUL CLUB — a collective of three musicians and producers from Baku: juce00prod, babyxchrome, and DJ RAM. The artists operate at the intersection of beat-making, electronic music, hip-hop, and club culture, crafting their own unique sound and visual aesthetic.
SAUL CLUB’s Goal:To create a recognizable musical collective for the new generation that fuses producer culture, DJ sets, and visual aesthetics, building its own community around SAUL CLUB.SAUL CLUB’s Character:Free-spirited, experimental, collaborative, bold
Features
- Three Participants—One Unified Project
2. Music as the Project Foundation
3. Club Culture and Community
Target Audience
Young Adults, ages 15–25Active social media users who follow contemporary music, DJ culture, producers, and the internet scene. They are interested in emerging artists, unconventional aesthetics, club events, and the opportunity to be part of a specific community.MotivationThey want to discover new music, attend parties, follow artists and producers, create their own style, and experience emotions that they can share on social media.
Competitors
PTUan electronic duo, interesting specifically as an example of a musical collective, rather than a solo artist.
DOPECLVBa Russian musical collective connected to hip-hop culture. It is interesting for its collective approach to music and for forming a unified identity that unites artists under a shared brand.
FJAAKThe trio unites several musicians within a single project, establishing a cohesive musical identity rather than solely promoting individual artists.
Competitor Map
Problematics
SAUL CLUB exists as a trio of musicians, but its image may be perceived as insufficiently cohesive. The existing graphic design lacks discernible thematic and visual consistency.
Solution
To create a modern visual and communication system for SAUL CLUB that unifies three participants into a single, recognizable music brand. The visual identity must convey the energy of club culture, youthfulness, experimentation, and the feeling of an exclusive music community.
Key Carriers
