(1) ABOUT THE SPEEDWAY
«Sirius Autodrome»—a multifunctional racing complex located on the Sirius federal territory.
It integrates sports, entertainment, and educational formats. The autodrome hosted eight Formula 1 Russian Grand Prix events between 2014 and 2021.
(2) LEISURE AT THE RACETRACK
(3) TARGET AUDIENCE
The target audience of «Sirius Autodrome» unites people with varying levels of interest in motorsports. They are all driven by the desire to gain new experiences, immerse themselves in racing culture, and choose the right type of leisure activity.
(4) COMPETITORS
The competitive landscape of «Sirius Autodrome» is shaped by racing complexes and active recreation venues. Against this backdrop, the positioning of «Sirius Autodrome» can be built on a combination of racing heritage, exposure to motorsports, and diverse leisure activities.
Direct Competitors
Indirect Competitors
Global Competitors
(5) BRAND PLATFORM
A ton of force
Vivid and concrete. Specialized terminology is explained. Emotional messages are supported by clear information about exactly what the visitor will gain.
(6) PROBLEM STATEMENT
