PARK: Reimagining Identity through AI
Brand concept: the dog on the trail is a companion, not a burden. BARK aims to make shared adventures comfortable and safe by offering solutions for unpredictable weather, challenging terrain, and long journeys.
The new visual system preserves the spirit of adventure and freedom embedded in the brand’s foundation while expanding the possibilities for evolving and adapting the corporate graphics to various formats and media.
Logo generated using ChatGPTPrompt: 1 Image: An atmospheric photograph of a mountain landscape featuring small figures of a traveler and a dog. Centered—a large, bright illustration of a dog wearing a hat and glasses, overlaid on the photograph. The dog must possess a distinct character: it should appear bold, confident, slightly mischievous, and provocative. Its facial expression should convey ironic superiority and relaxed audacity.2 Image: A minimalist typographic logo for «BARK» on a light beige background. Large, rounded, deliberately uneven letters in dark brown with a hand-drawn effect.
Color Palette
The color palette was created using Adobe Color.
The typeface was selected using What The Font
Carry strap with storage system
Images generated with ChatGPTPrompt: 1 Image: A photorealistic studio shot of a red Basenji dog in profile, full body view. The dog is wearing a hiking harness with a yellow-lilac colored side backpack, beige straps, blue laces, and buckles. White background, soft lighting, high detail, advertisement photography.2 Image: A photorealistic product shot of a hiking backpack for dogs. Lilac textile body, yellow flap, blue handle and laces, beige strap with a black buckle. Three-quarter view, white studio background, soft shadows, high detail.
Sunglasses
Images generated with ChatGPTPrompt: 1 Image: Photorealistic product photography of ski goggles for dogs. Black panoramic lens, yellow-purple frame, soft padding, adjustable pastel straps. Three-quarter angle, white studio background, soft shadows, high detail. Brand logo on the lenses.2 Image: Photorealistic close-up of a red Basenji dog in ski goggles with black lenses, a yellow-purple frame, and multicolored straps. The dog is wearing a pastel-toned hiking harness. White studio background, soft lighting, commercial product photography.
Images generated using ChatGPT
Prompt: Create a photorealistic advertisement photo featuring two business cards for the «BARK» brand, using the second and third attachments as precise references for the front and back designs.
Two business cards made of thick, textured, milky-white paper are positioned at a slight angle and partially overlap. A person is holding them by the edges with one hand. The top card features black, hand-drawn illustrations of camping gear and contact information from the second attachment. The bottom card features a large, black «BARK» logo along with the tagline from the third attachment.
