VI
The Evolution of Workspaces for Business: From Classic Meeting Rooms to New-Generation Coworking Spaces
Project Goal: To develop a conceptual model for an innovative coworking space, specifically adapted for regular entrepreneur meetings, bolstered by a unique brand visual language and a viable business plan.
Thesis Idea
Creating and branding a new co-working format where the opportunity to conduct deals intersects with a productive work atmosphere.
Unique Selling Proposition
We don’t sell square footage; we maintain status through a club atmosphere.
The project reinterprets the traditional coworking space.
A private business space where the target audience can conduct negotiations, sign documents, discuss deals, and work in silence.
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