Onboarding first-year students at the beginning of their academic journey is a crucial stage that impacts stress reduction, rapid integration into the University and the School’s academic and extracurricular life, and overall academic performance. The best people to speak to us about this are those with the most recent and relevant experience—the first-year students from the previous academic year. A creative communication format can easily and engagingly cover the essential aspects of integrating into academic and extracurricular life, as well as the common pitfalls and mistakes to avoid.
Insight: Prospective students confuse «Strategy and Producing in Communications» with «Advertising and Public Relations.»
Goal: To present the educational program in a way that allows applicants to form a cohesive understanding of what studying «Strategy and Producing in Communications» entails.
Solution: Create a four-column brochure. The front side will feature identification elements, a slogan, and a QR code with stickers, while the inside will feature a game.
