Разработка платформы бренда сумок в коллаборации с художниками
The project is a brand platform for designer handbags created in collaboration with contemporary artists. Each collection reflects the author’s individual style and ideas, which are brought to life in the bag designs through hand embroidery, beads, sequins, and other decorative techniques.
Concept
A brand of designer bags created in collaboration with contemporary artists. Each collection is developed in partnership with a new creator, reflecting their ideas, style, and artistic language. Painting and graphic elements in the design will be translated through embroidery, beads, sequins, and other decorative techniques. The primary focus is on handcraftsmanship: the decorative surface of each bag is hand-embroidered, which allows for the creation of voluminous textures and intricate compositions. Each collaboration has its own narrative—what inspired the artist, what theme they are exploring, and how that idea was realized in the product. This story is unveiled through a visual campaign, photography, behind-the-scenes content, and potentially joint exhibitions or presentations.
Who is this for?
Women aged 20–35 living in major cities.
Consumers interested in fashion, art, design, and local brands.
Individuals who prefer unique accessories over mass-market models.
Middle to upper-middle-class buyers willing to pay for design, quality, and craftsmanship.
Relevance
The intersection of fashion and contemporary art. Collaborations with artists allow us to create products at the crossroads of two creative industries.The appeal of authorship. The creation story, the artist’s name, and the product’s concept help distinguish an accessory from similar offerings.A new platform for artists. Collaborations allow artists' work to be presented in a different format and introduce it to new audiences.Design diversity. Inviting various artists helps regularly refresh the brand’s visual language without being confined to a single style.Cultural context. Collections can address current themes, personal narratives, the urban environment, and other phenomena that the artists themselves explore.
Brand Platform
Brands/Competitors
Staud.clothing — An American apparel and accessories brand known for its handbags featuring unconventional shapes, vibrant colors, and beadwork. It merges timely design with expressive details.
Djoz — A Russian brand specializing in artisanal handbags embellished with hand-beading. The designs incorporate unusual forms and narrative imagery, including references to fairy tales and Russian culture.
Pura utz — A brand of handbags and accessories handcrafted by artisans in Guatemala. It is characterized by bright colors, intricate bead patterns, and a dedication to artisanal craftsmanship.
Fendi (benchmark) — The iconic baguette model, first introduced in 1997. Many versions feature intricate beadwork and sequin embellishments, creating complex, voluminous patterns.
Visual Research Topic
«The Image of Flowers and Plants in Contemporary Art»
The research will investigate how contemporary artists reimagine natural forms, depicting flowers, plants, and other elements of nature not realistically, but through their own imagination. I am interested in unusual color palettes, distorted forms, fantastical flora, and decorative compositions that diverge from conventional floral prints.
Author: Anastasia Rybakova
