a corseted dress brand that inspires its audience to incorporate an elegant silhouette into everyday life. The potential client needs to discover her own authenticity within feminine silhouettes and chooses looks featuring corseted dresses, adding sophistication and grace to her wardrobe. The brand’s ideology is built around the exploration of feminine imagery.

women
Ages 20–35
— Motivation: Searching for personal aesthetic and authenticity
— Need for evening looks
— Stylists, influencers, and creative industry professionals

ULYANA SERGEENKO

DANIIL ANTSIFEROV

BELIK

JEAN PAUL GAULTIER

MUGLER

SORELLE ERA

FANDALEYA

YANA BESFAMILNAYA

1. The Evolution of the Femme Fatale Archetype in Fashion and Culture During the 19th and 20th Centuries

2. The History of the Corset and the Evolution of Corsetry in Modern Times