My Story
A year ago, I was invited to a Orthodox youth club…
Youth group at the Sergius of Radonezh Church on Khodynsky Field
I liked it.
What to Showcase?
Post from the Youth Channel
✅ What We Have Now:
— Study of Orthodox faith
— A warm community atmosphere
— Approx. 30 participants
— Regular meetings
❌ What is currently missing:
— Developed social media presence
— Visual identity (Branding)
— Merchandise
— Name
We Need a Brand!
Why?
Competitors
They have a brand, and that attracts people
Why This Matters
1. Evangelism
The project is designed to continue the successful process of popularizing Orthodoxy among young people that began several years ago…But this outreach must also extend to a colder audience.
2. Socialization
The Orthodox club helps bring together young people who already share a faith, helping them find friends based on shared interests…But how will they learn about us?
3. Philanthropy
The Young Adults Program can participate in charitable events or organize them independently…But for that, more participants are needed.
Brand Identity Matters to Us!
How could this work?
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