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tyanuchka. Rebranding.

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It is a gum brand designed to attract the attention of children between the ages of 6 and 14. The value of a brand is brightness, energy, and fun.

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Andentics

I’ve decided to rethink my brand by making it a target audience for young people. In Recraft, I found a style that resembles an animation adul swim, so I decided to use it.

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ChatGPT offered me those colors and fonts. He explained his choice like this: Bright pink (#F37EB3) — sweetness, baby energy. The bright blue (#0C9ED9) is fresh, an association with bubbles. Light pink (#F2ACCE) is playful. Yellow lemon (#F2D028) is sunshine and joy. Font: Round Negroni (volume, chewing, soft and round) I painted the logo myself and then ran it through Recraft Vector Segmente colors so that the design style would be one.

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Packaging

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Gum boxes

Model: Recraft Vector Series Colosses Prompts: 1. girl with two brads progressively playing on an electric guitar watching on or on or on a brah and pants with moots 2. girl with a plastic gonna riding a wiger 3. a girl with a plastic gonna go on and on to look at the scirt and a swimsuit and gold ringing alarms dancing with the ufo Mocap Model: Recraft Mockup Product Photo Prompt: 3th White boxes in a route on a duck pink background. Simple Smooth Shadow

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Model: Recraft Vector Segmente colors Prompts: 1. Flowers, Hearts and bananas with simple effects pattern 2. Strawberryes and vaves with simple effects pattern 3. bananas and dragon fruit with simple effects pattern Model: Recraft Mockup Production Photo Prompt: top view of 3 rectangle bubblegum blisters.

Posters

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Model: Recraft Vector Segmente colors Prompts: 1. Candy girl with lolipop and abstract elements inclusions and floors 2. It’s a bubblegum all over the world. 3. Stretching Bubble gum candy with abstract elements around

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Model: Recraft 20B stile Photorealism. Prompts: 1.Vertic Billboard on the pink wall. Shot from from the outside view. Next to the billboard is a man in blue leaning on the wall and chewing hum. on the background of the picturere is a floor party. Daylight summer 2. White poster linen on the surface of the water in the floor. We’re inflatable toys around it. Daylight summer 3. Vertical which poster 4:10 on the pink wall on the beam. on the background are those girls dancing daylight summer bright colleges.

Bearers

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Image: Model: Recraft 20B style vetor segmented lines Prompt: Pathern of Rollerscates, lollip, candy and clouds Mokap Model: Recraft 20B stile Photoealism. Prompto: close upshot of a white notebook in a hand with white blue glitter nails. on the background is a sky. No Shadows, Daylight

Moccap 1: Model: Recraft 20B stile Photoealism. Prompto: Front view on what photocaste in hands of a girl with pixie blue hair. and beach on the back of Mockup 2: Model: Recraft 20B stile Photolysm. Prompto: Front view on what phonecaste in hands of a guy with pink hair who is blowing a bubble with a gum. and beach on the back Image 1: Model: Recraft 20B style vetor segregated lines Prompt: a girl blowing a bubble with a Gun. Flat Shadow, itin lines. Image 2: Model: Recraft 20B style vetor segmented lines Prompt: a girl blowing a bubble with a Gun. Flat Shadow, itin lines.

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Model: Recraft 20B stile Photoistic. Prompto: a chot of a white rollrcates in the mands of a 20 year old girl with pink hair and bright liptic with yellow t-shirt. in the background is a pink wall. Rollerscates in the centre of the picture

Model: Recraft 20B stile Photoistic. Prompto: 1. from view of the 20 year old world with 2. from view of 20 year old blue blue blue blues learning blue t-shirt on the back there is pink wills and blue blues.

Original size 1820x1024
tyanuchka. Rebranding.
Project created at 10.10.2025