Hovard Club — a design-forward hotel in St. Petersburg’s historic center, imbued with the character of the location, neoclassical aesthetics, and contemporary art, curated by the Hovard Art Foundation.
The goal was to create a unified communication system for visitors, integrating both online and offline experiences. To create the carriers, the concept of open walls was used—walls that become transparent, while the artworks become solid, gathering all materials into a kind of surreal archive.
A print guide to the hotel’s art installations has been created for placement in the atrium.
Inside the guide, you will find essential information about every piece displayed in the hotel.
Object signage has been developed for placement in the atrium, featuring a QR code that links to a website page with more detailed information about the object.
The labels attach using magnets so they can be safely placed on walls.
A web guide has also been developed: a hotel atrium has been modeled, art collections have been digitized, and these assets have been integrated into the hotel’s website ecosystem.
