PRODUCT ANALYSIS // 01
AKSAKOVO VILLAGE — a resort in Bashkortostan, located near the ski resorts of Mratkino, Abzakovo, and Bannoye. People come here for family weekends, meetups with friends, and winter vacations for skiing and snowboarding.
Aksakovo Estate
Four houses are available for rent at the Aksakovo estate. They differ in size and layout, so the best choice depends on the number of guests and how the stay is planned.«Rubin» and «Emerald» can accommodate up to 6 people. Each house includes its own sauna and two verandas. This format allows guests to combine accommodation and spa relaxation without needing to rent a separate complex.«Topaz» and «Amethyst» accommodate up to 4 people. These are ideal for a couple, a small family, or a small group that is comfortable with a smaller home.The spa complex can be rented separately. In addition to the steam room, it features a jacuzzi and a plunge pool. The billiard table and open-air cinema complete the space, so the visit is not limited to spa treatments alone.
BRIEFING IN NEURONICS // 02
To analyze the scope of work and select appropriate tools, I utilized Claude, ChatGPT, and Perplexity.
Defining the Target Audience
The next step was preparing the «Aksakovo Estate» social media platforms for promotion. I designed the pages, updated the information regarding the houses and the bath complex, and added contact details and booking links.
In parallel, I prepared the social media channels for promotion. I updated the page designs, information about the homes and the spa complex, and added contact details and booking links.
Key Queries
PROMOTIONS AND RESULTS // 03
YANDEX ZEN — the content was published under the guise of «Aksakovo Estate.» Articles about regional attractions, ski resorts, and leisure options were aimed at an audience planning a trip to Bashkiria. Through these topics, the recreation complex was integrated into the context of route and accommodation selection.
VC.RU — The vc.ru platform was selected to attract a new audience through an article about a personal vacation experience in Bashkiria, integrated with a recreation center.
Youtube — videos were published with keywords and hashtags in the titles and descriptions to attract an audience interested in vacations in Bashkiria. Videos created as part of collaborations with bloggers were also posted.
Instagram became a platform for collaborating with new bloggers and reaching audiences in related niches. With ChatGPT, I determined which features of «Usadba Aksakovo» were worth highlighting in the content, and based on that, I developed technical specifications for the integrations.
VK—the primary promotional tool—has focused on advertising designed to increase awareness of «Usadba Aksakovo» and attract bookings for homes and the bathhouse complex.
CONCLUSIONS AND PLANS // 04
Instagram proved to be the most suitable platform for attracting the core audience and shaping the image of «Usadba Aksakovo.» Collaborating with bloggers allowed us to showcase the vacation experience through the personal accounts of guests, so this direction should be further developed.
Posts on vc.ru also yielded positive results. Travel articles about Bashkiria, integrated with the recreation complex, helped reach a broader audience and draw attention to «Usadba Aksakovo» through interest in the region.
