SELA—a Russian family fashion brand specializing in clothing, footwear, accessories, and home goods. Within the scope of my internship, I worked as a SMM Designer, focusing on developing the social media visuals for the brand.
Sela fashion — the brand’s main account for everyday apparel for women and men. The feed features new collections and drops, ready-to-wear looks and selections, photoshoots, and collaborations.
Sela Kids — an account for parents where children’s clothing from 0 to 14 years old is showcased alongside the brand’s gaming world. The feed features new collections, back-to-school and seasonal selections, family looks, and collaborations.
Sela Home — an account dedicated to home and comfort: textiles, tableware, decor, and seasonal collections for your interior. The feed features interior shoots and table settings, curated collections for holidays and seasons, and ideas on how to refresh your space.
For some of the posts, I integrated AI tools. For instance, to diversify catalog photography: changing the background, placing the product in a new context, or creating interior scenes without organizing a new photoshoot.
