Media Concept
«Touch the Grass» is a media project about overcoming introversion, friendship, new experiences, and life beyond the home. It is aimed at people who want more experiences and social opportunities but often don’t know where to go, who to spend time with, or how to commit to something new.
The project offers an alternative to the usual routine where free time is spent staring at a screen, and the desire to go out remains just a plan. Instead of abstract calls to «go out more, ” the media proposes concrete actions: unusual routes, events, shared activities, small urban adventures, and challenges designed to help break out of one’s comfort zone.
The core idea is not just to talk about city life, but to inspire people to actively participate in it.
Semester Media Plan
The «Touch the Grass» feature explores the outside world through the eyes of someone accustomed to staying indoors who decides to break from their routine. Editors try unconventional activities, discover strange places, investigate urban communities, and share their personal experiences with humor and self-deprecation.
The column titles reflect the media’s character: the meme language, curiosity, and the slight awkwardness of someone just discovering a new social life. Through reports, experiments, and curated selections, the project shows that interesting things happen beyond the screen, and a simple trip outside can turn into a real adventure.
What even is this place?
2. I thought this wasn’t for me.
3. Social Life is Available
The editorial team explores places where people gather around shared interests: clubs, open rehearsals, hobbyist groups, board games, thematic meetups, and small communities. The main question is—where do you even look for people if your regular social life is limited to texting?
Featured issues include:
— Where do people go when they suddenly make friends.
— We went to a strange cinema enthusiasts' meetup.
— What do interest clubs look like if you’re no longer 15?
— Where in Moscow do people gather who like the same things you do?
Format: reports, interviews with participants, community spotlights, and practical information on joining.
Post Examples
